Reports & Analytics
Comprehensive insights into your institution's performance
Total Profile Views
13,547
Last 6 months
Total Inquiries
440
Last 6 months
Conversion Rate
24.3%
Inquiries to approvals
Avg. Response Time
2.4 days
To first contact
Monthly Performance
Profile views, inquiries, and conversions over time
Loan Purpose Distribution
Breakdown of inquiries by loan purpose
Business
45%Agriculture
30%Education
20%Other
5%Conversion Funnel
Customer journey from views to approvals
Profile Views100%
3,200
Inquiries3%
95
Contacted2.1%
68
Approved1%
31
Geographic Distribution
Inquiries by country/region
KE
Kenya3537%
UG
Uganda2223%
TA
Tanzania1819%
RW
Rwanda1213%
OT
Others88%
Report Summary
Key insights and recommendations
Positive Trends
- Profile views increased by 12.5% compared to last month
- Business loan inquiries show strong growth (45% of total)
- Geographic reach expanding with inquiries from 5 countries
Areas for Improvement
- Conversion rate decreased by 2.1% - review approval criteria
- Response time could be improved to increase customer satisfaction
- Consider expanding education loan products (only 20% of inquiries)